There’s a myth going around.
Ask anyone the best way to get noticed online, chances are they’ll say: “Just produce more content!”
Or, “Just write more books!”
Or, “Start a podcast! Shoot some videos! Write more blog posts!”
Somehow it’s as if flinging out random content into the world will somehow magically help you grow your audience and find more readers.
If you’ve ever tried that approach, I’m betting you burned out pretty quick.
Overwhelm is a killer. And so is bad advice. When you don’t know how to separate the wheat from the chaff, it’s no wonder people struggle to grow their businesses.
My favorite approach: find someone who’s found success and model their approach to your own business.
And that’s what my email is all about today.
My friend Nick Stephenson has just released a free online training series that breaks down how he went from a struggling graduate trying to find work to a business owner and author bringing in 7 figures a year.
Using ebooks and publishing.
The first video in this free video training series is out right now for a limited time – in this session Nick explains the 5 top struggles that online business owners face, and the super-specific 3 step formula you can use to overcome them.
Go watch the video below:
Just click the link above, enter your email address, and you’ll get access to the first video right away. Then Nick will send you the rest of the training series when it’s ready.
In this free video training series you’ll also learn:
Over the course of 3 videos, Nick’s going to break it all down for you.
But for now, go watch Video 1 below:
And Nick will be sure to send you the rest of your free training as soon as it’s ready.
As always, happy marketing!
The Blond Guerrilla
Online courses are becoming very popular for people who want to become specialized in their field of study but don't necessarily have the time to attend a university. There are also people who simply love learning and like taking courses that broaden their talents and knowledge base.
Udemy offers a wide selection of affordable courses from business, to marketing, and even to writing books. While I'm listing courses I think are pertinent to writers, feel free to look at all the courses that interest you once you've had a chance to check these suggested courses out.
The course offers over thirty lectures that are each fairly short, but build on your knowledge step-by-step. It's very affordable. Something I love about Udemy is that many of their courses are on sale at different periods of time. At the time of this posting, this particular course is only $10.00. Can't beat that when it comes to higher education.
So if you're a beginner, I would click on the pic above or click here and take a look at everything this course has to offer.
I find that bloggers or people interested in starting a blog, but struggle with writing engaging articles really benefit from this course. At the time of this post the course is only $10.00. Considering it is usually $200.00 I'd say that's a killer deal. Just click on the pic above or click here and get a more detailed overview of what this course has to offer.
Tom Corson-Knowles is the instructor for this class. I'm actually on his email list because he offers a wealth of information on marketing books and making a living as a writer. Although much of what he writes is non-fiction, the tools he provides on marketing and publishing also work very well for fiction authors, which is why I like him so much.
The course is usually $200.00, but again, at the time of this posting it is offered for sale at $10.00. Have I mentioned how much I love Udemy? So awesome, this. Click on the pic above or click here to learn more about the course and how it might benefit you.
I've been delving into some projects to get my books made into movies and possibly TV series and learning how to write for TV seems to be a very crucial thing to know in the world of writing. Just another aspect you can explore. This course is also $10.oo at the moment. You can click the pic or click here to learn more about the course.
I've done some freelance work on the side, mainly as an editor and blog post writer. It's netted me some money, but I could have made more if I hadn't been dabbling. This course will give you the focus you need. Also $10.00 at the moment. Click on the pic above or click here to learn more.
This course covers that concept, how to build a list, how to set up autoresponders, and how to build lead magnets to find those fans. $10. 00 for this course at the moment. I highly recommend you get started building that list to grow your audience and drive sales. Click on the pic or click here to get started.
It also goes into great detail about creating a Wordpress site for your blog, which can sometimes seem intimidating for beginners. This is a great course for people just starting out or for bloggers who don't know the tips and tools necessary for getting their blogs noticed. Just $10.00 at the time of this posting. Click on the pic above or click here to see what the course has to offer.
Nancy teaches you how to take those bits of time in between "real life" must do's during the day so you can utilize those bits of time for more productivity when it comes to writing. $10.00 at the time of this post. Click here or click on the pic to learn more about the course.
Any fiction author can gain some great insight into this course and many other courses on Udemy that deal with this specific topic. $10.00 at the time of posting. Click on the pic or click here to get started.
I devour everything I can on world building since I believe it to be so important and helpful when I create my own versions of reality. Again, just $10.00. Click above or click here to check out the course.
If for some reason you get distracted on the site (happens to me all the time) that's great. You might find some other writing courses that appeal to you more than what I have suggested. If you're obsessed with learning like I am, you can take a course that's on sale and then move on to the next. Much like I do. You can also learn all sorts of other things on various topics that have nothing to do with writing and publishing, but that's obviously up to you and what you're interested in.
I hope this helps you find some affordable resources in your author journey.
The Blond Guerrilla
This title is a bit misleading since traditionally published and self-published authors can enter many different book awards contests, including the Readers' Favorite Book Awards Contest, but I've found that most of the people asking me questions about the importance of these contests are Indie authors.
To those of you wondering whether or not entering these contests are worth your while, the answer to that is yes.
Consider how much more likely a reader will be willing to buy a book from a NYT, USA Today, or Amazon bestselling author compared to a book or an author without any accolades. It may seem a bit snobby when you get right down to it, but at the end of the day those accolades and awards can be used for some seriously advantageous marketing.
I'm always drawn to a book cover that has a shiny awards seal on it. I think to myself, "Hey, this book received some recognition. I wonder why." When fighting to be noticed on Amazon amidst a sea of wonderfully written books by talented authors, anything that can up your game and keep your reader glued to your book's Amazon page, prompting them to click the "One-Click" button or sample the chapters, is a definite win.
Us authors need all the help we can get.
So the next question you're going to ask is if I have put my money where my mouth is, braved the possibility of rejection, (as authors we do that everyday), and entered a few contests of my own?
Allow me to share my experiences with the Readers' Favorite Awards Contest. It's an international book awards contest held every year. Here is a little quote from the site.
"Nearly 300 authors and guests attend the Readers' Favorite International Book Awards Ceremony in Miami each year from as far away as Pakistan, Australia, Brazil, Peru, Switzerland, Singapore, India, the UK and more. Guest speakers have been industry experts and celebrities including Paul Michael Glaser (Starsky & Hutch), Eriq La Salle (E.R., Coming to America) and Dete Meserve, president of Wind Dancer films (Home Improvement, What Women Want)."
I was first drawn to their site because of my need for some credible reviews, and this site offers them for free. As I explored the website throughout the week I discovered an awesome author forum, an opportunity to get paid to review books for other authors, and an amazing book awards contest I could enter my book in.
I'd never done anything like that before, but I really wanted to challenge myself, get out of my comfort zone, and enter the contest. Since I never seem to do anything half arsed, I didn't enter just one book. I entered two.
I entered The Healer and Marry Your Billionaire before the deadline during the first week of April. They promised to announce the winners in September. In each category, there is awarded a gold medal, silver medal, bronze medal, and an honorable mention. I entered and then tried to forget about it since I had several months to wait.
In September I received two different emails from Readers' Favorite. Allow me to post them here so you can see what I saw. I think it will explain why I ended up in a shocked heap on the floor of my living room,
I got second place for both books in their categories?
Shut the front door!
I was so excited. You have no idea. Once you win, you get all this information on extra things you may have won like a possible movie deal, publishing contracts, free marketing, etc. You also get to download that awesome seal up above and add it to your cover.
You don't have to attend the awards ceremony they hold every year in Miami, Florida, but it was the first time I had ever won anything, and my husband and I decided to splurge. We headed to Miami for the ceremony, met some amazing people in the industry, and had a fabulous time. My mom and best friend also attended for added moral support. Check out these fun picks.
Since then, I've been involved in lots of author collaborations that required authors to have been awarded in some way. I've also been told by several subscribers to my newsletter that the award on my books were what caught their eye and made them stop to take a closer look at everything I had to offer.
I've gone on to do presentations at various colleges and writer's conferences, discussing marketing tactics (book awards being one of them) that involve gaining recognition for your work. Obviously, the more exposure I received, the more books I sold. Crazy, that.
I think, as authors, we truly deserve the awards we receive for the many grueling hours we spend on creative writing, edits, rewrites, and everything in between.
We bleed a little every time we put pen to paper. It's nice to get rewarded for it. There are obviously many other amazing contests for writers to enter, and I hope you'll enter as many as you can, when you can.
To get you started on your book awards adventure, take a look at Readers' Favorite Awards Contest and discover everything it has to offer. I think you'll be thrilled that you did.
As always, happy marketing my author friends!
The Blond Guerrilla
The Blond Guerrilla is your one-stop guide to all things Indie writing, self-publishing, and marketing! I hope you find everything you need to make your author journey a success.
Need some one-on-one coaching? Set up a call with me on Clarity. I'll be happy to answer your questions. Just click on the green button below.
Grab Reader Magnets For Free Below!
My most favorite hot cocoa mug ever!