As authors, I believe many of us are so busy writing our own books, setting up our websites, and figuring out how to promote our books on said websites (among other venues) that the idea of building an email list and marketing our books to that list becomes so overwhelming we just don't get started on it at all.
However, I have learned you need two very important ingredients if you want to make a living as a writer.
1.) A product to sell(your book)
2.) An audience to sell your product to.
I know you're thinking I've oversimplified this, but at the end of the day, the best way to build that audience is by building your email list and learning to develop a relationship with your subscribers. Which means email marketing is something you can't afford to live without.
You've gotta learn how to do it, folks, but you need to make sure that the information you gather on the subject is relevant and valuable, otherwise, you're wasting your time on email marketing strategies that don't net you the results you want.
I know I've mentioned how much I love AWeber, but I'm going to say it again. I love this company so much. They offer so many insightful tutorials on this particular subject, and that's why I am super excited to introduce you to their most recent tutorial.
The Ultimate Guide To Email Marketing!
"Email marketing doesn't have to be intimidating. You just have to know how to do it right. This guide covers everything from planning an email marketing strategy to growing your email list to optimizing your emails for success.
If you're brand new to email marketing (or just looking to give your campaigns a boost), this guide will help you get started and attain the results you actually want. We've tapped into real-world examples to give you inspiration and even asked our industry friends to share their tips for email marketing success.
Create real connections with your community through email and grow your business in the process with The Ultimate Guide to Email Marketing."
AWeber has made quite the promise in those opening lines above, but they truly have provided an amazing guide, plus some bonus materials you can grab from them in the process.
I especially like the section on building great landing pages and creating subject lines that get people to open your emails. Honestly, it's all good and the information is all free. So if any of you are interested in learning how to build an audience of loyal followers then I suggest you grab this guide and start your journey as soon as possible.
The step-by-step guide is easy to follow and has assignments that are easy to implement. You can grab your free copy of the guide by clicking on the pic below.
As always, I hope this information helps you on your author journey.
Happy email marketing my friends!
The Blond Guerrilla
The Blond Guerrilla is your one-stop guide to all things Indie writing, self-publishing, and marketing! I hope you find everything you need to make your author journey a success.
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